They win 37% more deals. Proposals now go out the same day, not 3 days later.
A mid-size B2B complex services company was losing hot opportunities while its team spent days turning meeting notes into proposals. With AI doing the heavy lifting, proposals are ready in 4 hours and sellers went back to closing.
Mid-size B2B complex services company · Consultative sales · Proposals tailored to each client
Does this sound like your company?
Complex services are sold on understanding. Most B2B services companies lose deals in the gap between the meeting and the proposal.
- Hot opportunities cool down while the proposal is being written.3 daysfrom meeting to proposal
- What the client said is scattered across meeting notes and transcripts.Lost in notesdetails that never reach the proposal
- The proposal answers with your product, not with the client's real problem.Missed painthe main point gets misread
- Clients get frustrated when they don't feel understood.Not heardand the deal goes to someone who listened
Complex services deserve detailed, specific proposals. Without AI, that detail costs days the deal doesn't have.
The same proposal, with and without AI
| Without AI | With AI | |
|---|---|---|
| Time to an approved proposal | 3 days | 4 hours |
| Proposal in the client's hands | Days after the meeting | The same day |
| The client's pain | Inferred by the seller | Pulled from notes and transcripts, then validated |
| Where sellers spend their time | Writing and consolidating | Closing |
How it worked
Capture
AI reads the meeting notes and transcripts and pulls out the client's pain, needs and context.
Draft
A standard proposal fills itself in, with the solution and the methodology adjusted to that client.
Approve
The manager reviews the final proposal. Price, margin and sales strategy stay with the team.
AI does the heavy lifting. People set the price, the margin and the strategy. The middle of the funnel moves faster, and sellers focus on closing instead of writing.
Your sellers should be selling, not writing.
Bello & Bel hands the heavy lifting of the sales process to AI, so your team understands the client faster and closes more.
- AI Readiness Assessment: where you stand and what to do first
- Tailor-made AI tools that remove the manual work